tag influencer-marketing Advertising Consumer Marketing Promotion 
Inside Retail
APRIL 26, 2024
Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Consumers deserve clear and transparent pricing so they can be sure they’re actually getting value for money.
Inside Retail
SEPTEMBER 7, 2023
It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.
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Inside Retail
JUNE 6, 2024
They have realigned their strategies to target older consumers with higher incomes who are typically less affected by economic downturns and spending more than pre-pandemic levels. Consider bundling key items and basics in multi-packs to offer value as consumers are tightening budgets.
Inside Retail
JULY 7, 2021
Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Policing influencers. billion this year, up from US$9.7 A new law recently passed in Norway aims to address this issue.
Creative Displays Now
MARCH 18, 2024
Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.
Contra
OCTOBER 3, 2023
Cost-Effective Advertising Traditional advertising platforms like billboards, magazines, and television commercials often come with steep price tags. Whether you’re advertising a limited-time offer, a seasonal sale, or the launch of a new product line, window graphics can be changed and updated relatively easily.
Creative Displays Now
MARCH 8, 2022
Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer’s journey in motion, often unbeknownst to the consumer themselves. Retail-ready display cases promote your brand and products, and they save retailers money by reducing labor expenses.
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