Inside Retail

MAY 29, 2024

Its popularity was built upon a “cooler-than-thou” image that included highly sexualised but popular advertising, high prices and limited size ranges. The corporation also closed underperforming stores and redesigned its remaining stores, which featured dark wood paneling and dim lighting, to be smaller, more intimate, and brightly lit.

Advertising 130

Advertising Consumer Fashion Expansion 130

Inside Retail

JUNE 6, 2023

Its large CRM database lacked precision purchase behaviour data of both its customers and of the overall category, but it needed to reach coffee lovers with a higher propensity to buy its products to: Drive a higher return on advertising and achieve greater precision in marketing execution while eliminating inefficient ‘spray and pray’ media spend.

Light 130

Light Advertising Engagement Other 130

Design Wanted

SEPTEMBER 3, 2021

Design influencers Camilla Bellini and Daniela Zuccotti will explore the Italian lighting brand’s most iconic collections during Milan Design Week 2021. Carefully selected by DesignWanted, Bellini and Zuccotti will use their expertise to share their thoughts and shine a light on the company and its longstanding position within the sector.

Light 52

Light Curate Tailored Advertising 52

Inside Retail

FEBRUARY 7, 2024

A recent global study conducted by the IBM Institute for Business Value sheds light on the escalating discontent among consumers with traditional shopping experiences, both in-store and online. The study reveals a significant appetite among consumers for AI-driven enhancements to their shopping journey.

Focal Point 130

Focal Point Shopping Consumer Engagement 130

Inside Retail

MAY 20, 2024

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. It’s a powerful mix of symbolism that makes the consumer feel smarter. Trust our stripped-back setup!

Beauty and Health 147

Beauty and Health Gifts Advertising Other 147

Inside Retail

MARCH 13, 2024

The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases. And what brand doesn’t want to improve its consumers’ recall? Of course, advertising, by its very nature, must be attention-grabbing and instantly memorable.

Light 130

Light Advertising Planning Brand Management 130

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130

Marketing Fashion Shopping Consumer 130

Inside Retail

APRIL 8, 2024

Charlotte Blakeney built the cult jewellery label By Charlotte from the ground up following a successful 20-year career as a makeup artist in fashion and advertising. It’s been so successful because it truly is the perfect gift to mark new beginnings and milestones, or remind a loved one of the light at the end of the tunnel.

Texture 130

Texture Artistic Fashion Light 130

Inside Retail

APRIL 5, 2022

Customers are enjoying having lots of choice once again and it’s meant that retailers are actively having to sell products to consumers based on features and benefits. In the height of the supply chain issues, choices being made by consumers were being made based on what was available and possessing an immediate need.

Advertising 130

Advertising Consumer Planning Light 130

Retail Times

APRIL 6, 2021

To answer that, we’re shedding light on some of the most noteworthy trends and technologies in the retail industry. As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience.

Shopping 104

Shopping Consumer Social Media Strategy 104

Ultra Flex

DECEMBER 23, 2020

As consumers venture out of their homes to take care of their needs, how can you help them forget for a little while the reality of masks, gloves, and hand sanitizer? The months ahead offer big opportunities for businesses to attract consumers and lift a few spirits along the way – for patrons and employees. Safety measures will too.

Consumer 52

Consumer Display Advertising Promotion 52

Retail Focus

MARCH 28, 2023

There have been changes in priorities around consumer spending. They relied on advertising, word of mouth and their own product experience in making purchasing decisions. Consumers were often more loyal to certain brands than they are now. Do clients have a say in what they consume and how they consume it?

Pattern 162

Pattern Social Media Tailored Advertising 162

Inside Retail

SEPTEMBER 9, 2021

The social media giant, which reported revenue of about $86 billion in 2020, makes most of its money from advertising but has invested heavily in virtual and augmented reality, developing hardware such as its Oculus VR headsets and working on wristband technologies to support augmented reality glasses.

Social Media 130

Social Media Advertising Light Line 130

Inside Retail

APRIL 8, 2024

How many psychologists does it take to change a light bulb? One, but the light bulb has to want to change. This is because stores serve as valuable advertising for a brand or as a showroom for products, regardless of where the customer decides to transact. And so it goes with organisations and the executives who lead them.

Strategy 130

Strategy Department Stores Light Engagement 130

Inside Retail

APRIL 26, 2022

Good customer experiences are: Light – Light experiences are immediate. For years, advertisers and marketers have known how to create these emotional connections between a consumer and the purpose of a brand. Speed is a human expectation. An experience must be timely and responsive.

Light 130

Light Advertising Engagement Strategy 130

Inside Retail

AUGUST 18, 2021

After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. But while many consumers applauded the rebrandings, others felt that they didn’t go far enough.

Beauty and Health 130

Beauty and Health Advertising Promotion Form 130

Inside Retail

AUGUST 3, 2021

With the rise of social media, in particular Instagram, the broader community has been able to connect and see more icons of hijab fashion, like the incredible supermodel Halima Aden and fashion influencer Leena Snoubar who have portrayed veiled women in a whole new light. This can make shopping less daunting and less time consuming.

Shopping 246

Shopping Social Media Fashion Accessories 246

Inside Retail

OCTOBER 24, 2021

It’s not surprising that brands are creating more podcasts themselves given how fruitful podcast advertising has been, particularly for retailers. Mecca followed in its footsteps earlier this year with the launch of Mecca Talks , which aims to shine a light on its team members and in-house experts.

Expansion 245

Expansion Engagement Marketing Advertising 245

Creative Displays Now

JULY 24, 2023

Traditional or static signage is a large print format advertising tool used to display brand messages and advertisements in several settings. Many consumers factor sustainability into their purchase choices — green purchase and marketing are vital considerations. What Is Traditional Signage? What Is Digital Signage?

Display 97

Display Advertising Visual Merchandising Promotion 97

Compliantia

MARCH 31, 2023

It wasn’t too long ago that retailers and consumers were facing a plague of out-of-stock merchandise and empty shelves — on account of supply-chain disruptions in global retail. Analyze your past sales data, market surveys, and industry trends to forecast consumer demand for the current season.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

VMS

DECEMBER 2, 2022

E ACH ISSUE OF VMSD showcases the latest new and noteworthy products from a variety of categories, from fixtures to mannequins to materials to lighting – and everything in between. Nora Lighting’s Iolite LED Small Aperture Can-less Downlighting. Nora Lighting. MANUFACTURER: Nora Lighting. PRODUCT CATEGORY: Lighting.

Display 52

Display Color Light Interior 52

Eye on ESG

FEBRUARY 2, 2023

On 26 January 2023, the UK’s Competition and Markets Authority (the “ CMA “) announced that it intends to investigate the accuracy of environmental claims made by businesses in the fast-moving consumer goods ( “FMCG” ) sector.

Consumer 52

Consumer Fashion Advertising Marketing 52

Drytac

JUNE 7, 2023

For one of its most recent projects however, TF Massif opted to stretch the boundaries of its technology even further by partnering with electronic paper (ePaper) specialist EINK to introduce a whole new product offering that not only creates one-of-a-kind effects but also consumes very little power to be activated.

Light 52

Light Pattern Advertising Promotion 52

VMS

NOVEMBER 30, 2022

I love the Scandinavian aesthetic and the mix of light, bright materials. Advertisement. It’s common for consumers to throw away packaging after using or consuming the product, and regardless of the material used, this habit can harm the environment as certain packaging materials can threaten wildlife and pose risks to human health.

Beauty and Health 80

Beauty and Health Interior Advertising Flow 80

Creative Displays Now

APRIL 29, 2024

Cross-merchandising is a simple and affordable advertising technique that helps you reach your target audience by partnering with other brands targeting the same audience. A good example is having Christmas trees and decoration items such as tinsel and tree lights on the same aisle.

Merchandising 52

Merchandising Display Accessories Accessories 52

Drytac

SEPTEMBER 30, 2021

These graphics are an inexpensive form of advertising that retailers can easily apply – themselves – to windows in order to capture the attention of passers-by. Double-sided window graphics allow marketers and brands to do just this, with such applications reaching consumers both inside and outside stores.

Form 52

Form Light Advertising Marketing 52

Inside Retail

MARCH 29, 2022

Phil Knight, the co-founder of Nike, famously once said he hates advertising. As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. The Nike Run Clubs (NRC) were proving to be a powerful consumer experience.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

Frank Mayer

MAY 27, 2022

Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. Enter point of purchase displays.

Display 76

Display Merchandising Advertising Location 76

Retail Works Inc

FEBRUARY 24, 2022

If windows are tinted be sure to add a neon, or equally noticeable “open” sign to alert consumers when you are open for business and use light colored vinyl for window graphics/signage. Check out past utility bills, common area costs (if in a multi-tenant building), insurance, cleaning/maintenance, advertising, etc.

Location 98

Location Space Interior Design Display 98

Inside Retail

FEBRUARY 7, 2022

Known for its light pink packaging, free stickers, and pink bubble zip pouch, the brand instantly became a hit among Millennials. After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive.

Social Media 130

Social Media Strategy Other Advertising 130

Hunton Andrews Kurth

DECEMBER 21, 2021

With the busy holiday shopping season underway, retailers should remain vigilant in their efforts to protect consumers and themselves from the risks of selling potentially unsafe, ineffective or misbranded products in violation of the U.S. Additionally, some states require registration of pesticide devices.

Light 52

Light Advertising Consumer Display 52

VMS

SEPTEMBER 17, 2021

A convenience store’s bottom line depends on in-store foot traffic, but according the NACS’ Consumer Insights 2019 report on Consumer Behavior at the Pump, 56 percent of fuel customers don’t go inside the store. These recurring 3 to 5 minute fueling visits provide excellent opportunities for retailers to market to them.”.

Display 52

Display Advertising Promotion Management 52

Frank Mayer

MAY 14, 2021

Ultimately, interactive displays can lead to a deeper consumer education and brand loyalty. And with consumers eager to resume in-store shopping as the pandemic wanes, once-digital brands are ramping up partnerships with traditional brick-and-mortars to reach a larger group of customers. Merchandising Displays with Touchscreens.

Display 54

Display Merchandising Color Light 54

Inside Retail

JULY 13, 2022

Alternative sales channels are also being utilised in line with changes in consumer behaviour. I hope to one day see advertisements in the modest fashion space, which depict a realistic representation of the buyer at large,” she said. I would like to see the faces of women who are important in fashion, who are veiled in Australia.

Fashion 130

Fashion Perspective Space Social Media 130

CAAD

OCTOBER 28, 2021

In the context of the post-coronavirus pandemic, the streets are once again heavily populated with consumers. The façade, as far as possible, must avoid putting barriers to the natural passage of the customer / consumer to the establishment. • One of the most important parts of façade design is lighting , both day and night.

Retail Design 52

Retail Design Design Light Architecture 52

Retail Focus

JANUARY 21, 2022

For years, PayPal has become one of the most trusted and secured payment platforms for consumers who wish to shop online, as well as businesses who use it regularly to carry out deals. There may be a few regulatory and other legal obstacles for PayPal to jump through before stablecoin gets the official green light.

Advertising 49

Advertising Promotion Light Other 49

Creative Displays Now

MARCH 8, 2022

From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. The display colors, lighting and messaging play a significant role in which products catch their eye. Lighting: Including lights in your visual displays can help attract more customers to your products.

Visual Merchandising 97

Visual Merchandising Merchandising Display Promotion 97