Advertising Brand Implementation Consumer Light 
Frank Mayer
MAY 14, 2021
It’s no surprise to see innovative brands implementing unique elements into their merchandising programs. Ultimately, interactive displays can lead to a deeper consumer education and brand loyalty. GE Lighting did just that with their recent LED+ program to highlight the various capabilities of their specialty bulbs.
Quarter 20
AUGUST 9, 2019
In particular, retailers are finding success by delivering these in-store community experiences to consumers who want to feel a part of something larger and desire a sense of belonging. Many of us recognize Lululemon as a stand out brand that. Their goal: Give consumers the tools and opportunities to become their best selves.
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