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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

Customer experience is almost as important to consumers as the product itself, and the experience of buying a luxury item directly from the designer is an area in which luxury brands are constantly investing. Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. billion in 2024.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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The Cheesecake Shop reveals fresh new look

Inside Retail

In-depth consumer research informed the rebrand. Now a new tagline, Happiness Baked Daily, reiterates that point, as does the store layout. Today the 32 year-old cake chain launches an advertising campaign across digital, social media, cinema and TV. This story was originally published on Franchise Executives.

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Ad-bots and ad-blockers are skewing your analytics

Inside Retail

This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage. Consumers clicking on ads and buying products, with the ad platform reporting on the cost, but not all the conversions. Take action.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

Prices continue to rise while retailers bear the brunt of consumer ire; however, some retailers, such as Aldi, are seeing the upside as consumers seek value. The term has entered the public lexicon and led to a backlash from consumers and, most strikingly, from retailers.

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In retail, there’s no one-size-fits-all approach to accessibility

Inside Retail

But is the retail industry really living up to the promise of creating products that all consumers, with a variety of physical, visual, and neurological needs, can use? The reality is that there is no one example of what a disabled consumer looks like. This will enhance the shopping experience for all consumers,” Mohammadian explained.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Bradley Grinlinton, industry lead for retail and consumer products at digital agency Publicis Sapient, agreed, noting that the real value of pop-up stores such as Aldi’s is the direct interaction with and feedback from customers.