Inside Retail

JANUARY 13, 2022

This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage. Consumers clicking on ads and buying products, with the ad platform reporting on the cost, but not all the conversions.

Advertising 130

Advertising Layout Form Engagement 130

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

JULY 7, 2021

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7

Social Media 130

Social Media Beauty and Health Advertising Perspective 130

Inside Retail

FEBRUARY 20, 2023

Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. Amazon’s definition covers the advertising function, but not the other pieces. Other martech platforms provide forms of automation through decision rules and process flows.

Marketing 130

Marketing Advertising Other Consumer 130