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Inside Retail
APRIL 16, 2024
Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. billion in 2027. TikTok allegedly has goals of pulling in as much as US$17.5
Inside Retail
SEPTEMBER 7, 2023
It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.
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Inside Retail
JANUARY 13, 2022
Most digital marketers like to think of themselves as data-driven, particularly in a retail context. The actual transactions are still happening, but these are often not either not tracked, or not attributed to any marketing campaigns, which undervalues paid media, affecting decisions around budget allocation and campaign optimisation.
Inside Retail
JULY 7, 2021
Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7 A new law recently passed in Norway aims to address this issue. Importance of authenticity.
Inside Retail
FEBRUARY 20, 2023
Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. They are collectively referred to as martech – short for marketing technology. If you ask Amazon, then it’s a platform to create marketing campaigns.
Inside Retail
NOVEMBER 24, 2021
As the most viewed form of television programming, sport is a goldmine for advertisers. Despite Osaka’s rough season, her biggest sponsors – Mastercard, Levi’s, Nissan, Nissin Foods, and TAG Heuer – are following Nike’s lead in supporting her. Today’s audience values honesty and, above all, authenticity.
Compliantia
OCTOBER 4, 2021
Despite being a mature category, the alcoholic beverages market continues to grow. Analysts are forecasting a CAGR of 2% from 2018 to 2025 , a performance that’s driven by an increase in young adult consumers and a rise in disposable income. Signs that advertise and market alcohol are also heavily regulated.
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