Inside Retail

MAY 20, 2024

Some of Australia’s biggest and best retailers define themselves by everyday low prices. But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale.

Beauty and Health 147

Beauty and Health Gifts Advertising Other 147

Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

JANUARY 13, 2022

Most digital marketers like to think of themselves as data-driven, particularly in a retail context. Most retailers see more than one in five conversions being impacted by blocked cookies. Consumers clicking on ads and buying products, with the ad platform reporting on the cost, but not all the conversions. Missing data.

Advertising 130

Advertising Layout Form Engagement 130

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

Advertising 130

Advertising Promotion Strategy Consumer 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

FEBRUARY 20, 2023

When you think about technology in retail, what comes to mind? Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. Yet we can’t forget about the technologies behind the scenes that help retailers optimise customer experience.

Marketing 130

Marketing Advertising Other Consumer 130

CAAD

NOVEMBER 23, 2022

How will retail design work in 2023? After the paradigm shift with Covid-19 , accelerating and modifying consumer buying habits, as well as consumption itself and the values pursued by the customer, 2023 will involve taking on new realities. Technology and e-commerce from the shop. SDGs, sustainability and environmental care.

Shopping 52

Shopping Consumer Visual Merchandising Strategy 52