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Inside Retail
MAY 20, 2024
But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. Positive affirmation Why do cheap and cheerful go hand-in-hand? Bunnings, Aldi and JB HiFi do it best.
Inside Retail
JANUARY 12, 2023
Because social media is where many consumers spend their time, and where they look for inspiration and discovery. TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.
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Inside Retail
SEPTEMBER 7, 2023
It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.
Inside Retail
FEBRUARY 20, 2023
Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. Amazon’s definition covers the advertising function, but not the other pieces. Attribution Attribution is a complex topic, with many debates about the best way to do it.
Creative Displays Now
MARCH 8, 2022
Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer’s journey in motion, often unbeknownst to the consumer themselves. Retail stores play a crucial role in the development of a business-to-consumer relationship.
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