Inside Retail

JANUARY 12, 2023

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. Hootsuite contends that 81 per cent of shoppers research products on Instagram and Facebook, and that shopping is a top priority for 48 per cent of Pinterest users.

Social Media 265

Social Media Beauty and Health Engagement Customer Engagement 265

Inside Retail

MAY 20, 2024

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. The product is straight off the factory floor without the overheads or middlemen. Let’s get rational.

Beauty and Health 148

Beauty and Health Gifts Advertising Other 148

Inside Retail

SEPTEMBER 7, 2023

The total value of products sold went from US$3 million in September last year, to US$400 million in April. It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. What are Temu’s secrets to success?

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

JANUARY 13, 2022

This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage. Consumers clicking on ads and buying products, with the ad platform reporting on the cost, but not all the conversions.

Advertising 130

Advertising Layout Form Engagement 130

Trade Show Booth Companies - Trade Group

MARCH 11, 2024

That’s why it’s somewhat surprising that advertising agencies and brands have been slow to see the massive imaginative potential of our highways. Times have changed since Kerouac wrote his generation-defining novel; consumers may be numb to the freedom of the open road because of their slavery to the commute. But perhaps slow is best.

Advertising 52

Advertising Promotion Marketing Engagement 52

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

FEBRUARY 20, 2023

Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. Amazon’s definition covers the advertising function, but not the other pieces. Despite its complexity, martech is a critical part of building an engaging customer experience.

Marketing 130

Marketing Advertising Other Consumer 130