Deep dive: What social commerce looks like around the world
Inside Retail
JANUARY 12, 2023
McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. In the US, social commerce is anticipated to double to US$80 billion in annual sales between 2021 and 2025, putting the US second only to China in social commerce, although China outsells the US by a factor of 10.
264 
Let's personalize your content