Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. There are multiple ways to display a promotion. You can add urgency, it’s selling fast.

Engagement 264

Engagement Flow Marketing Display 264

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. Generative AI helps create dynamic and personalised marketing content, which is essential in today’s retail landscape flooded with generic advertising.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

FEBRUARY 8, 2022

It just goes to show that supermarket and grocery retailers are constantly looking for new and innovative ways to promote their products,” said Mortimer. As retail increasingly looks to experiential stores as a means of breathing new life into the physical side of retail, it makes sense that advertising would go the same way.

Social Media 130

Social Media Layout Engagement Advertising 130

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

Creative Displays Now

JULY 18, 2023

How you choose to advertise your product reflects your brand’s values and identity. As a business or product owner, you might be familiar with the concept of brand storytelling — or at least heard of it. What makes customers engage with your brand or products? This is where visual storytelling comes in.

Visual Merchandising 98

Visual Merchandising Merchandising Display Advertising 98

Contra

APRIL 11, 2023

Guerrilla marketing is a creative, unconventional, and minimal-cost marketing technique that uses imaginative tactics to promote a product or service. In the world of marketing, guerrilla marketing aims to achieve similar results by using unique techniques and low-budget methods that stand out in the crowded advertising world.

Marketing 52

Marketing Advertising Outdoor Promotion 52

Quarter 20

AUGUST 9, 2019

fully embrace the concept of a retail community in their spaces. Walking, talking local advertisements that push people into the retail stores where they can continue their community experience (by seeing their coach featured in the store, etc). that promotes experience. Many of us recognize Lululemon as a stand out brand that.

Retail Space 52

Retail Space Space Outdoor Promotion 52

Retail Focus

DECEMBER 8, 2021

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. One example of this in action is furniture retailer Ikea’s Vienna downtown concept. Elsewhere, digital signage inside point-of-sale elements is being used to inform and educate customers.

Display 208

Display Engagement Promotion Shopping 208

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Manufacturers often provide such promotional tools; don’t hesitate to use them.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Inside Retail

SEPTEMBER 19, 2022

Customer expectations of engagement and experience in retail are changing equally quickly. One area I always advocate investing ample time in is building a useful subset of marketing data services that make for a marketing-friendly environment, no matter what marketing or advertising technology you are talking about.”.

Engagement 147

Engagement Customer Retention Strategy Marketing 147

Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.

Consumer Electronics 130

Consumer Electronics Promotion Flow Perspective 130

Inside Retail

JUNE 30, 2021

We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs. With a net lettable area of 1.8

Department Stores 246

Department Stores Shopping Layout Outdoor 246

Retailing Insight

MARCH 13, 2023

Relationship marketing is not a new concept, but one that has stood the test of time and proves to your customers that you are listening and responding to what they most want to experience or consume from your business. There is no way around it – in 2023, video and live streams are crucial for consumer and customer engagement.

Strategy 52

Strategy Marketing Social Media Advertising 52

Mike Anthony

MAY 1, 2024

Getting promotional material about your brand located in a different category in a store is, for many shopper marketers, a highly sought-after prize. So, when The Institute of Promotional Marketing posted this example of cross-category in-store signage, it attracted a lot of attention and a lot of well-deserved praise.

Promotion 40

Promotion Consumer Engagement Strategy 40