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How Color Psychology Influences Retail Sales

Creative Displays Now

Color psychology is the study of how colors subtly influence human emotions, decisions and perceptions. Using colors strategically in product displays or branding can evoke specific feelings to foster connections with your brand or products to drive purchases.

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Popular Color Palettes by Decade

Onyx

With the new release of Sherwin Williams’ 2021 Color Forecast , we are taking a look back at some of the popular colors that really defined the last several decades. What events influenced certain colors to become popular and how do color trends change over time?

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What is “Just Fruit”?:  Ninth Circuit Affirms Dismissal of False Advertising Suit Against Kroger

Hunton Andrews Kurth

The Ninth Circuit Court of Appeals recently affirmed the dismissal of a putative class action lawsuit brought by a consumer who claimed that The Kroger Company supermarkets falsely advertised its spreadable fruit product containing fruit-based sweeteners as “Just Fruit.”

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Levi’s VP on how the brand is making and marketing plant-based clothing

Inside Retail

The fabric is made from 100 per cent OCS-certified organically grown cotton and dyed with plant-based indigo from Stony Creek Colors, a Tennessee-based natural dyehouse that has been working with Levi’s since 2021. Our marketing and messaging, however, are informed by consumer preference and the lessons we’ve learned over the years,” he said.

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Harnessing Pallet Skirts for Club Store Success

Creative Displays Now

It advertises your products while concealing an otherwise unsightly display base. Cardboard pallet skirts are customizable, allowing you to tailor the colors, images and messaging to your brand. Large-format advertising: Printed pallet skirts are similar to billboards, providing a large-scale advertising format.

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How To Make A Powerful And Profitable Video Marketing Strategy For Your Business

Retail Focus

They make it easy for us to understand new information and are an audio-visual treat with its make elements of design and color. . A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. Make your efforts count with great stories . Location .

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.