Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.

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Social Media Beauty and Health Advertising Curate 246

Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.

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Social Media Beauty and Health Advertising Curate 243

Inside Retail

AUGUST 7, 2023

Jack did a contra deal with an advertising agency, they created the brand Le Specs, and the business grew dramatically. They would promote products that were giving them the biggest margin, but not necessarily the biggest margin for the retailer. The business thrived and today that number of stores has grown to approximately 600.

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Inside Retail

JUNE 29, 2022

Shopee has done what e-commerce players do: it has scaled up partly by acquiring market share with deep discounting and free shipping deals, going particularly hard on the promotions during monthly sales events that yield mouthwatering top lines. Advertising revenues have a lot of upside, and so have commissions on marketplace sales.

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Inside Retail

OCTOBER 26, 2021

Her Black Book is a new mobile shopping app that aims to attract price-focused Gen Z and Millennial shoppers with cashback offers, coupon codes and flash sales for premium brands across fashion, sport, accessories, beauty, homewares, kids and travel. There’s a big focus on big, beautiful, compelling visuals and campaign imagery.

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Beauty and Health Advertising Marketing Flow 130

Inside Retail

DECEMBER 20, 2021

Chemist Warehouse has been accused of inflating product prices across the Black Friday weekend, signalling ‘savings’ which were actually higher than the standard prices advertised before and after the shopping event. The post Chemist Warehouse accused of price tampering during Black Friday sales appeared first on Inside Retail.

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Advertising Promotion Strategy Shopping 130

VMS

SEPTEMBER 30, 2021

Advertisement. More Shops-in-Shops: At a growing number of its locales, the retailer has introduced new specialty experiences, showcasing favorite products from such customer magnets as Apple, Disney and Ulta Beauty. Advertisement. Advertisement. That retailer is Target.”. PHOTO GALLERY (9 IMAGES). Courtesy of Target.

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Advertising Beauty and Health Visual Merchandising Shopping 98

Inside Retail

JANUARY 11, 2024

Hardware retailer Bunnings enthusiastically joined in on the trend advertising these items as “cup holders” after an influx of Frank Green owners headed in-store. The brand engaged marketing consultants to promote the drop and has continued to add new colours and limited drops that have created hysteria with its growing cult following.

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Social Media Accessories Accessories Marketing 130

Inside Retail

SEPTEMBER 4, 2022

Much of this consumer trust comes from the fact that, when the brand advertises, it tends to use influencers and ambassadors to educate its customers on sexual wellness, rather than simply promoting its products. “[Our The brand has over 18,000 Trustpilot reviews and an average ranking of 4.8

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Tailored Advertising Space Promotion 130