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What does the TGA’s health influencer ‘ban’ mean for business?

Inside Retail

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. The post What does the TGA’s health influencer ‘ban’ mean for business? Short-term pain for long-term gain.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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Missha names Elizabeth Olsen as its global brand ambassador

Inside Retail

South Korean beauty company Able C&C’s top-selling skincare brand Missha has named actress Elizabeth Olsen as its global ambassador and the face of its new “Beauty is Reality” campaign. “Missha’s ‘Beauty is Reality’ represents an innovative and practical message that I can support.

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Chemist Warehouse founder Jack Gance shares the secrets to success

Inside Retail

Jack did a contra deal with an advertising agency, they created the brand Le Specs, and the business grew dramatically. Capitalising on this success they were offered a perfume brand, Australis, and loved the concept, if not so much the product and its packaging.