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Modibodi teams up with Getty to reveal honest depiction of postpartum life

Inside Retail

At the other end of the spectrum were beautifully curated celeb mum and bub snaps. Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey.

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Modibodi teams up with Getty to reveal honest depiction of post-pregnancy life

Inside Retail

At the other end of the spectrum were beautifully curated celeb mum and bub snaps. Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey.