Inside Retail

MARCH 13, 2022

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. Psychologist and founder of digital wellbeing website Digital Nutrition, Jocelyn Brewer, agrees. million people.

Beauty and Health 130

Beauty and Health Social Media Advertising Promotion 130

Inside Retail

JUNE 26, 2023

But while a growing number of fashion brands are now advertising in a more body-positive way the same shift hasn’t occurred in the beauty industry, which still largely depicts flawless skin to sell products. However, the beauty industry still has a way to go. People want clear skin, we all know and understand that.

Social Media 130

Social Media Fashion Texture Advertising 130

Inside Retail

AUGUST 30, 2022

The Australian beauty brand known for its eyeliner products, The Quick Flick, has expanded its reach into Asia with Singapore as its first destination, tapping into the city state’s US$1.13 billion beauty market. The Quick Flick’s products are being distributed in partnership with local beauty e-commerce platform Powella.

Perspective 130

Perspective Advertising Marketing Consumer 130

Inside Retail

JANUARY 9, 2024

American actress Madelyn Cline is the newest Revlon global brand ambassador, joining Ashley Graham and Megan Thee Stallion as faces of the American beauty label. Known as a fashion guru on the red carpet and a go-to for her beauty and skincare routines, Cline has a cross-platform social media reach of 25 million.

Social Media 130

Social Media Advertising Display Fashion 130

Inside Retail

AUGUST 21, 2022

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Inside Retail

JUNE 2, 2021

China’s beauty industry has gone from struggling through the pandemic to flourishing with new trends now that the virus is under control. Now, domestic beauty brands and beauty products for men are having a moment. The Chinese beauty market. National pride shows itself in the cosmetics market.

Social Media 130

Social Media Marketing Consumer Gifts 130

Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. IR: Are you approaching that market differently than you would approach Australia and New Zealand? SS: We’re not. It’s a copy and paste.

Expansion 245

Expansion Advertising Social Media Strategy 245

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Do you plan to increase your paid advertising on other channels? While the move is expected to cost the company £10 million ($18.5

Advertising 130

Advertising Social Media Beauty and Health Planning 130

Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.”

Beauty and Health 246

Beauty and Health Social Media Advertising Pattern 246

Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7

Social Media 130

Social Media Beauty and Health Advertising Perspective 130

Inside Retail

FEBRUARY 7, 2022

Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. More than 30 products later and with a valuation of US$1.8

Social Media 130

Social Media Strategy Other Advertising 130

Inside Retail

APRIL 16, 2023

South Korean beauty company Able C&C’s top-selling skincare brand Missha has named actress Elizabeth Olsen as its global ambassador and the face of its new “Beauty is Reality” campaign. “Missha’s ‘Beauty is Reality’ represents an innovative and practical message that I can support.

Advertising 130

Advertising Promotion Concept Location 130

Inside Retail

MAY 3, 2021

Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores. So, how does it work? ” Thriving categories.

Beauty and Health 246

Beauty and Health Advertising Fashion Engagement 246

Hunton Andrews Kurth

APRIL 14, 2023

Nearly 700 companies (670 to be exact) are recipients of a letter from the Federal Trade Commission , putting the companies on formal notice that failing to have proper substantiation for health claims (the Substantiation Notice ) or engaging in misleading use of testimonials or endorsements (the Endorsement Notice ) could result in civil penalties.

Beauty and Health 52

Beauty and Health Advertising Engagement Location 52

Inside Retail

AUGUST 18, 2021

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

Beauty and Health 130

Beauty and Health Advertising Promotion Form 130

Inside Retail

OCTOBER 27, 2022

Fast-growing British beauty brand Trinny London has come a long way since launching online five years ago. Maybe it’s a boys’ market, and they just don’t understand girls’ things,” she theorised. . Woodall is candid about the knockbacks she received when she was initially pitching investors on her idea.

Department Stores 246

Department Stores Advertising Expansion Fashion 246

Inside Retail

JULY 19, 2023

Kendall Jenner will be the face of L’Oreal Paris’ beauty campaigns beginning in September. The 27-year-old model will reportedly front future advertisements for items including the Infallible Matte Resistance Lipstick and the Panorama Mascara, targeting young customers.

Social Media 186

Social Media Advertising Strategy Other 186

Inside Retail

SEPTEMBER 1, 2022

It currently has an e-commerce presence and has four locations in the Singapore market. Her brand’s marketing hashtag #Yourmoodmatters is particularly relevant as her products are designed to capture the healing essence of nature, making perfumes a shortcut to alter users’ emotional and physiological states. Mindfully formulated.

Marketing 130

Marketing Form Social Media Art 130

Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.

Social Media 246

Social Media Beauty and Health Advertising Curate 246

Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.

Social Media 243

Social Media Beauty and Health Advertising Curate 243

Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Beauty faces up to ageing. And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87

Fashion 246

Fashion Social Media Accessories Accessories 246

Inside Retail

MAY 10, 2021

Makeup and beauty giant Sephora has smeared its once flawless reputation with an ugly shade of performative inclusion. Include disabled talent in your advertising and marketing material. On the surface, Sephora Mississippi’s recent pledge to hire 150 staff with disabilities looks very attractive and worthy of praise.

Advertising 235

Advertising Other Marketing Line 235

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

Beauty and Health 299

Beauty and Health Advertising Consumer Shopping 299

Inside Retail

AUGUST 7, 2023

Jack did a contra deal with an advertising agency, they created the brand Le Specs, and the business grew dramatically. And we had about 30 per cent market share in sunglasses. If you’re going to get into a marketing fight with someone, you’ve got to have a strategic advantage.”

Beauty and Health 130

Beauty and Health Consumer Shopping Artistic 130

Inside Retail

JULY 21, 2021

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe.

Social Media 246

Social Media Light Target Market Marketing 246

Inside Retail

FEBRUARY 20, 2023

Vitamin company JSHealth claims it has entered court proceedings against Australian Health Vitality, the owner of retail competitor Life Botanics. This involved using JSHealth’s name in its social marketing, particularly in regards to its price compared to Life Botanics’ products. It also confirmed this on a call with SmartCompany. “We

Social Media 130

Social Media Marketing Advertising Light 130

Inside Retail

MAY 9, 2021

The cultural element was very important, Romeni said, as Zalora serves several Southeast Asian countries where each market is unique. Our expertise is in the lifestyle category so we were able to position ourselves as the lifestyle vertical, but not just in fashion now, also in the beauty, health, luxury and of course, lifestyle category.”.

Beauty and Health 240

Beauty and Health Fashion Advertising Strategy 240

Inside Retail

JUNE 29, 2022

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Still, it was trailing Lazada in its home country of Singapore, as well as in the Philippines, Malaysia and Thailand – four of the key Southeast Asian markets in which it was operating. on 24 June.

Beauty and Health 130

Beauty and Health Advertising Marketing Contrast 130

Inside Retail

JANUARY 12, 2023

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. TikTok Shop is currently available in the UK and a number of Southeast Asian markets.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

OCTOBER 12, 2022

Shopee, the e-commerce unit of Singapore-based Sea Ltd, is the market leader in Southeast Asia by revenue. And it is not all the fault of general conditions in the market. Shopee’s take rate mostly consists of transaction fees and advertising. But there are some big questions to be answered about where the business is headed.

Beauty and Health 246

Beauty and Health Marketing Advertising Merchandising 246

Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. I hope to see more beauty brands tap into the gaming industry to support and highlight underrepresented talent.”.

Social Media 147

Social Media Engagement Advertising Flow 147

Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. Developed with Enterprise Singapore and the Singapore Business Federation, the program is aimed at helping over 100 local MSMEs to access export to the US market by 2025.

Beauty and Health 130

Beauty and Health Advertising Flow Consumer 130

Inside Retail

JUNE 6, 2022

Roblox gamers visiting Gucci Town can wander around a beautiful garden piazza and access various spaces. In addition to Gucci Town on Roblox , the house recently announced its partnership with e-sports platform FACEIT and the World Health Organization (WHO) to establish Gucci Gaming Academy. From games to health.

Beauty and Health 130

Beauty and Health Artistic Space Engagement 130

Inside Retail

OCTOBER 26, 2021

Her Black Book is a new mobile shopping app that aims to attract price-focused Gen Z and Millennial shoppers with cashback offers, coupon codes and flash sales for premium brands across fashion, sport, accessories, beauty, homewares, kids and travel. Tapping into the US$108 billion cashback market.

Beauty and Health 130

Beauty and Health Advertising Marketing Flow 130

Inside Retail

OCTOBER 27, 2021

Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. We saw success on social media quickly after launching the brand, so we developed a unique method of influencer marketing and perfected our influencer ambassador program.

Social Media 130

Social Media Strategy Gifts Advertising 130

Inside Retail

MAY 8, 2023

The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.” A lot of brand’s advertising on TikTok is contrived: “It’s come straight out of a boardroom strategy meeting, and likely without any Gen Z people with a seat at the table,” Lupton said. She’s completely and utterly obsessed with it.

Social Media 130

Social Media Advertising Strategy Contrast 130