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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Social media sensation.

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RAG’s Connor launches plus-sized Australian men’s fashion brand AXL+Co

Inside Retail

To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. The report found that 73 per cent of Australian men identify as size ‘large or above’ with 48 per cent agreeing that it’s “hard” to find stores that cater to their size or fashion needs at a “reasonable price”.

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Meet Indyx, the personal style app that is solving fashion sustainability issue

Inside Retail

Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. A closet full of clothes and nothing to wear is an age-old problem that has only been exacerbated by the convenience of online shopping.

Fashion 273
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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.

Fashion 264
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Traditionally, shopping more sustainably and saving money have been key drivers behind buying secondhand but the research found the cost-of-living crisis has one in 10 Aussies doing it out of necessity.

Fashion 162
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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What about social media? Being a part of a.k.a. CB: It all started from a DM actually.

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Gen Z Australians still prefer boutiques to online for fashion

Inside Retail

Physical stores are still preferred to online channels among Gen Z Aussies when it comes to shopping for fashion. More than half of respondents learn if a fashion brand is sustainable or ethical before making a choice to purchase by checking brands’ websites and social media channels, or word of mouth.

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