Remove 2021 Remove Engagement Remove Planning Remove Social Media
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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. We found, among other things, that 60 per cent of consumers believe social media platforms don’t do enough to protect their private information, and 65 per cent don’t want brands using their personal data for commercial benefit.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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What’s The Relationship Between SEO And Social Media Marketing?

Snap Retail

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. Because if you think about it, search and social media both solve the same problem for your target audience: information discovery.

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Peloton disrupted fitness once. Can it leverage TikTok to do it again?

Inside Retail

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Between June 2020 and June 2021, Peloton – an at-home cycling brand – gained an additional 1.24

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‘Not about products’: The genius of Moncler’s global, digital runway event

Inside Retail

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. million views.

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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform.

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OPINION: What 2021 can teach us about 2022 peak season

E Delevry

There’s power in early planning and lessons to be learnt from every season in retail. In this piece Mel Tymm, industry principal at Naveo Commerce, looks at w hat 2021 can teach us about 2022 peak season and why product visibility and smart warehouse solutions are key. .