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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Kestrel beer unveils summer marketing plans

Talking Retail

The “Brewed for the Bold” campaign launched last week with an advert during the England vs Scotland Euro 2020 match on 18 June and will now run across video-on-demand channel STV player, social media and digital platforms and print media throughout the summer. Or just read more coverage at Talking Retail.

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Facebook plans to remove thousands of sensitive ad-targeting options

Inside Retail

Facebook Inc said on Tuesday it plans to remove detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content around race, health, religious practices, political beliefs or sexual orientation. of Facebook’s 2020 revenue. presidential election.

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From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans

Inside Retail

The brand has some awareness in New Zealand due to its sponsorship of the All Blacks since 2020 [when it was] named the official formalwear and denimwear partner of the national All Blacks, the All Blacks Sevens and the M?ori The post From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans appeared first on Inside Retail.

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Clicks and mortar retail – can social media help the high street?

Barber Design

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Encouraging shoppers into stores. Let us know in the comments below!

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Peloton disrupted fitness once. Can it leverage TikTok to do it again?

Inside Retail

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Between June 2020 and June 2021, Peloton – an at-home cycling brand – gained an additional 1.24

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How Canningvale plans to take Robinsons Singapore back to its roots

Inside Retail

Fast-growing Australian online retailer Canningvale plans to relaunch the iconic Singaporean department store Robinsons as an online-only business this month after acquiring the company’s digital assets for an undisclosed sum. The online marketplace model is a key part of Prainito’s plan to take Robinsons back to its roots as a value player.

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