Inside Retail

FEBRUARY 25, 2024

Beyond tapping into cultural events, such as the recent Lunar New Year holiday , retailers are increasingly using e-commerce and social media to connect with the Chinese luxury consumer demographic.

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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Inside Retail

MARCH 14, 2024

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Bunnings is now back in first place.

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

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Inside Retail

SEPTEMBER 15, 2022

Someone like Pantone has that authority in the design world, so we were thrilled that they wanted to partner with us,” Leigh McKeown, co-founder and managing director of Sarah Ellison, told Inside Retail. We just didn’t have that middle market in Australia,” McKeown recalled. It’s selling like hotcakes.

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Inside Retail

FEBRUARY 23, 2022

The e-commerce boom of the last two years has been felt across the globe, and the Australian market is no exception. If last year felt slightly less volatile than the one before it, it might be because business owners and markets as a whole have learned to keep a finger on the pulse of change and respond quickly.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Since the brand’s acquisition, several products, especially the original witch hazel toner, have gained massive popularity on TikTok, with #thayers at 1.1

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Compliantia

FEBRUARY 28, 2023

update that requires apps like Facebook or Instagram to ask for the user’s permission to “track” them for marketing purposes, are the key reasons behind this increase. Store Operations Best Practices Also, ensure that they are teachable and can manage several customers at once without compromising the shopping experience.

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Inside Retail

AUGUST 27, 2023

Aloysius Chay started Hydragun, a direct-to-consumer wellness brand offering premium products to aid recovery and relieve aches and pain, after suffering a training injury and realising how big the market for such products was. Educating consumers about a brand via paid social media channels is the best way,” he added.

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Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. In Australia alone, the luxury fashion market is estimated to be worth US$2.6 Leveraging high-profile sponsorships.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. This often drives frustrated consumers to social media and other platforms in the hopes of finding influencers or fellow beauty enthusiasts with similar complexions or hair traits.

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Inside Retail

MAY 25, 2021

We talk a lot as a management team about what’s the big driver,” Andrew Angus, Akubra’s general manager of sales and marketing, told Inside Retail. “Is Akubra has been making its Slouch Hats since World War I, and continued to do so through 2020. day workweek, but kept everyone employed. .

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Inside Retail

OCTOBER 17, 2021

It isn’t clear how quickly airlines will be able to crank up capacity and so we don’t know how many imprisoned Australians will manage to exit. Australia has marketed its tourism assets effectively in the past, so why will visitors not just flood back when they are able to do so? Let’s assume it happens though. Fines are paid.

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Inside Retail

APRIL 3, 2023

With the cheapest mobile data rates in the world, thanks to intense competition among telecoms providers, and the explosive growth of social media and personal entertainment, Indian consumers are going digital at a breakneck pace. in 2020 and $389.3 In contrast, the broader Indian equity markets saw an outflow of $5.9

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Retail Focus

NOVEMBER 8, 2021

Poppy Lomax, Buying Manager for Womenswear at Harrods, said: “ Over recent years, there has been a huge increase in creative output from the Chinese luxury industry, and this growth has been really exciting to watch. Over the past twelve months, Harrods has increased its presence in China substantially.

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Parcel Pending

FEBRUARY 25, 2021

Since it seems as though the pandemic will foster long-term health and safety concerns, it’s clear that apartment property managers must look at marketing apartments differently, namely by stressing features that balance safety and comfort. Market Apartments to Remote Workers. Smith refers to as “Zoom-worthy common spaces.” .

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Inside Retail

NOVEMBER 28, 2022

Following in the footsteps of Instagram, which launched its shop in 2020, TikTok has entered the competitive space with its new shop function, enabling merchants, brands and creators to showcase and sell products directly to over 1 billion users through in-feed videos, LIVEs, and the ‘product showcase’ tab. For every opportunity, a risk .

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Snap Retail

JULY 6, 2021

With the rise of social media, luckily for us, we get to see them online each day more and more. A very helpful tool to use nowadays is social media. Here are two simple steps: Step 1 : Social Media. Step 2 : Digital marketing. Step 1: Use Social Media. Step 2: Digital Marketing.

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Inside Retail

JANUARY 13, 2023

Launching and marketing new or existing products in a highly competitive online market isn’t easy. Here’s how GS1’s National Product Catalogue and Smart Media can help. In 2020, Australians buying online increased by 57 per cent year on year. Product images for marketing and pre-visualisation.

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Inside Retail

MAY 3, 2021

The Chinese state media singled out Swedish fashion retailer H&M for posting on social media about its concerns in Xinjiang last year. Gucci and Facebook have filed a joint lawsuit against an individual in California for allegedly selling fake Gucci products on the social media platform, according to Reuters.

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Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020. million by 2031. million by 2031.

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RetailMinded

APRIL 27, 2020

While you may be the owner or managed of a retail business, you are also a customer of other businesses. However, you should also make sure you provide an equal level of service by email and via platforms such as social media. With email and social media messages, set a timescale within which responses must be sent.

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Inside Retail

SEPTEMBER 13, 2021

The collaboration had limited availability overseas, though, which prompted an online resale market where the products were being listed for twice, even thrice their retail value. Both are solid content pillars for social media and driving forces for viral content, especially on platforms like YouTube, Instagram, and TikTok.

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Inside Retail

APRIL 6, 2021

“In times of adversity, when you’re faced with an unprecedented situation that no one knows what to do next, a diverse opinion that can only come from a diverse team can help a business come up with better decisions,” said Keen Yim, Lululemon APAC vice president for brand and community, at the Marketing Pulse virtual event.

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Parcel Pending

FEBRUARY 14, 2022

As a property manager , you undoubtedly recognize that turning over a unit has a significant price tag – from cleaning to marketing to maintenance costs (especially in current market conditions ). To retain residents, here are 14 key property management incentive ideas to keep your residents in place. 12 Reward Loyalty.

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Inside Retail

JULY 27, 2023

Hosking took on the role of CEO and managing director, and the business listed publicly on the Australian Securities Exchange in 2016 off the back of strong international growth. During these years, the business struggled to gain traction in the rapidly changing e-commerce market.

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Retail Focus

JUNE 9, 2023

Modern shopping is a blend of digital and in-person experiences – from online stores and social media to in-person events and bricks-and-mortar high streets. over the previous two years.

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Inside Retail

AUGUST 22, 2021

A post-pandemic uptick in Australian e-commerce is here to stay, according to a new study conducted by order and delivery management software company ShipStation. As shown in the study, Australian consumers have consistently reported lower spending hesitancy on e-commerce platforms since 2020 as a result of Covid-19. “In

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Don’t underestimate the power of fun.

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Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

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Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Inside Retail

JULY 4, 2022

Innisfree, another AmorePacific subsidiary, had its sales plunge by 37 per cent, year-on-year, to US$307 million in 2020 and also pulled the plug on all of its stores in China at the start of last year. After recovering slightly to 25 per cent in 2020 when the ban was lifted, K-beauty took an even bigger hit as the pandemic began.

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Inside Retail

JUNE 8, 2021

Woolworths’ key areas of focus going forward will include deepening its relationships with Aboriginal and Torres Strait Islander communities, investing significantly in its risk management capability across all operations and introducing more diverse thoughts and opinions into the business. Clouded judgement .

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Inside Retail

APRIL 28, 2021

billion (US$10 billion) in 2020. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. However, it should really have known that such a symbol would not be well-received in markets not familiar with its background. Inclusive fashion.

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