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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim. To find out how you can market to your customers this festive season, visit: [link]. Global supply chain fear.

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Deep dive: What social commerce looks like around the world

Inside Retail

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. Meta recently introduced a feature allowing for shopping through DMs.

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Scentre Group boosts leasing rate, turnover rebounds

Inside Retail

We continue to drive strong demand for space in our Westfield Living Centres from existing and new businesses who are focused on growing their customer engagement and optimising their most productive stores with us,” Allen said in a results statement. The group has an interest in 41 shopping centres across the two countries. “We

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Apac tipped to fuel global airport retail market recovery

Inside Retail

Retail analyst at GlobalData, Koyel Ray, said Apac’s airport retail sales fell by $10 billion in 2020 before rebounding slightly last year to $11.8 Airport retailers are welcoming data technological innovation to improve customer engagement,” Ray said. per cent this year, resulting in a boost in retail sales.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

A successful reward program not only reinforces the purchase decision for an existing customer but can also bring a new customer (or customers) into the fold. Starbucks customers, for example, feel engaged with its annual free birthday drink. 2020, February 9). 2020, April 1). Retrieved from: [link].

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color.

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