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Deep dive: What social commerce looks like around the world

Inside Retail

As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. TikTok Shop is currently available in the UK and a number of Southeast Asian markets. Apparel, beauty, health and wellness were the biggest beneficiaries at that time.

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Cult fashion brand Dissh opens first NSW store with pre-loved furniture

Inside Retail

Pre-loved consciously curated boutique fittings At the intersection of Gould and Hall Street, the Bondi Beach store is situated in a sought-after location on the suburb’s premier shopping strip. Since 2020, the brand has expanded into global markets including the US, Canada, UK, Ireland and Europe.

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Peloton disrupted fitness once. Can it leverage TikTok to do it again?

Inside Retail

The brand’s TikTok-exclusive content will include select live Peloton classes, an original Peloton instructor series, ongoing creator partnerships, and celebrity collaborations, among other types of content via the #TikTokFitness hashtag, curated on the Peloton hub. per cent in pre-market trading, indicating a positive reception to the news.

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Clinique launch new concept to highlight the brand’s expertise in skin science

Retail Focus

The new retail concept which launched in Shenzhen in December 2020, illustrates the science behind every Clinique product. Initially developed for the Chinese market to drive brand awareness and consumer engagement, the concept will now be rolled out globally.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

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Barnes & Noble CEO: “The big guys should be doing better”

Inside Retail

In conversation with reporter Lauren Thomas of The Wall Street Journal, Daunt discussed the realities of keeping up the bookstore chain’s legacy in a rapidly shifting market. There is also the Book Club Bar, a combination bookstore and wine bar that hosts art classes, poetry readings, and other socially engaging events for a literary crowd.

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