Deep dive: What social commerce looks like around the world
Inside Retail
JANUARY 12, 2023
As far back as May 2020, an Ipsos study indicated that two-thirds of Americans were buying directly on, or discovering products through, social media. TikTok Shop is currently available in the UK and a number of Southeast Asian markets. Apparel, beauty, health and wellness were the biggest beneficiaries at that time.
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