article thumbnail

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color.

Strategy 230
article thumbnail

Choosing the Best Materials for Visual Merchandising Concepts in Luxury Retail Stores

Retail Focus

Metal has a broad application of surface effects and metallic tones formed through various methods such as electroplating and coating that bring a wow factor to the visual display. The color combination of beige and metallic tones brings masculinity to match the brand’s image. Example 3: Display Pillars .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. Though hardly a new initiative, the inclusive campaign took off in late 2020 and has maintained momentum into 2021, with style bloggers such as Bella Ramos (@bella.ramos) routinely flaunting the brand’s lingerie in flirty at-home posts.

Strategy 130
article thumbnail

Perfect Posts of Architecture

Onyx

As drawings, they weren't deficient forms of architecture. 1_ the journey_ No one could imagine in 2001 that a thing like social media would exist let alone become a dominant form of social interaction. At the start of the pandemic, in April of 2020, I decided to start posting drawings I made on my iPad. And who knew?

article thumbnail

Highlights from the LIT Lighting Design Awards 2021

Design Wanted

It forms part of its Malevich collection, a series based on primary shapes and named after the avant-garde artist whose concept of suprematism inspired its aesthetic. From every side and angle, the glass appears in a different color ,” says Unterhauser. “An Explore the Winners of the 2020 edition here.

Light 98
article thumbnail

Analysis: Inside the murky business of skin whitening

Inside Retail

June 2020 marked a major turning point for some of the world’s biggest beauty brands. I believe that persistent racial discrimination, the hierarchy of races based on skin color, and apartheid form the underpinning of the desire to change one’s physical appearance,” Tetteh said. Spotlight on Seasun Society.

article thumbnail

7 Visual Trends for Your Instagram Account

Snap Retail

A gradient refers to a color transition that fills the background. Some of the most followed memes and quotes pages, as well as brands, are using a color palette that resembles pastel skies. There are various photo editing apps that you can use to layer a smooth color gradient to your pictures. Color Blocking.