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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color.

Strategy 230
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Choosing the Best Materials for Visual Merchandising Concepts in Luxury Retail Stores

Retail Focus

Metal has a broad application of surface effects and metallic tones formed through various methods such as electroplating and coating that bring a wow factor to the visual display. The color combination of beige and metallic tones brings masculinity to match the brand’s image. Example 3: Display Pillars .

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Analysis: Inside the murky business of skin whitening

Inside Retail

June 2020 marked a major turning point for some of the world’s biggest beauty brands. Suddenly, the promotion of skin-whitening products seemed glaringly out of step with consumer sentiment and corporate statements in support of racial justice and equality. We celebrate beauty in all forms and in all skin tones.”.

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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. Though hardly a new initiative, the inclusive campaign took off in late 2020 and has maintained momentum into 2021, with style bloggers such as Bella Ramos (@bella.ramos) routinely flaunting the brand’s lingerie in flirty at-home posts.

Strategy 130
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Highlights from the LIT Lighting Design Awards 2021

Design Wanted

The LIT Awards were initiated by the Farmani Group and most recently joined the 3C Group, a leading organization curating and promoting design across the globe, which has been commemorating smart, multidisciplinary and sustainable design since 2007. From every side and angle, the glass appears in a different color ,” says Unterhauser. “An

Light 98
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POP Display Examples

Creative Displays Now

Point-of-purchase displays are the final form of advertisement to catch the customer’s attention and convince them to make an immediate, informed purchase. POP displays are digital or physical promotions strategically placed where consumers make their buying decisions to advertise and sell a product and boost brand awareness.

Display 98
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7 Visual Trends for Your Instagram Account

Snap Retail

A gradient refers to a color transition that fills the background. Some of the most followed memes and quotes pages, as well as brands, are using a color palette that resembles pastel skies. There are various photo editing apps that you can use to layer a smooth color gradient to your pictures. Color Blocking.