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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

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Covid-19 drives 700% jump in social media shopping in Australia

Inside Retail

The amount Aussies are spending through social media shopping has soared 700% over the past two years, with Gen Z and Millennials leading the way. According to the report, spending on social media shopping in Australia is up 700%, compared to 2019, with 25% of Aussies saying they now use social media for shopping.

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FTC Announces Orders to Address Deceptive Advertising on Social Media and Video Streaming Platforms

Hunton Andrews Kurth

The orders request information from 2019 through the present about the companies’ standards and policies related to paid commercial ads and the companies’ processes for screening and monitoring for compliance with those controls, including human review and use of algorithmic, machine learning or automated systems.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

In 2019, the brand added seven more skin shades; however, in comparison to many other beauty brands, which can offer up to 60 shades, this was considered far too little. Social media darling no more. The post How beauty brand Glossier went from social media darling to social outcast appeared first on Inside Retail.

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Roberto Cavalli, Italian fashion designer, dies at 83

Inside Retail

“Roberto was a true artist, wild and wonderful in his use of prints, capable of transforming fantasy into seductive clothes,” he posted on social media platform X. The Florence-based fashion group is owned by Auriel Investment SA, controlled by Dubai’s Hussain Sajwani who rescued it in 2019.

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 Black Friday returns up 129% YOY since 2019

E Delevry

Black Friday returns are up 129% year on year by volume and by 74% in value since 2019, according to research from ZigZag. But it also found that wardrobing (wearing once and returning) or staging (wearing to take a photo for social media before returning) are also both behaviours that are on the increase.