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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. Cessario came up with the name Liquid Death and applied for the trademark in 2017, before officially launching the brand in 2019.

Strategy 130
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“We felt we had to do something quite radical”: Pandora’s SVP of sustainability

Inside Retail

The world’s largest jewellery brand Pandora is placing sustainability at the cornerstone of its ‘Phoenix’ growth strategy and even tying bonuses for top management to environmental targets to incentivise progress. If you rewind to 2020/21, the company was in the middle of overhauling the business strategy and setting out a growth strategy.

Strategy 269
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Four out-of-the-box influencer marketing strategies

Inside Retail

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.

Strategy 130
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Premier Retail sets record guidance as Covid strategies pay off

Inside Retail

While this year’s growth is in part due to a low base because of widespread lockdowns 12 months ago, the company’s performance is actually even better when compared to the same period in the 2019 financial year. . Currently, most of the group’s stores have resumed trading across most markets. .

Strategy 246
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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.

Contrast 251
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Inspirational Advice from Content Marketing World 2019

Onyx

These three words were the speech given by a marketing agency that won at the 2019 Content Marketing Awards in downtown Cleveland, Ohio. This response was prompted by Robert Rose, the Chief Strategy Advisor for Content Marketing Institute, asking winners to speak a few words when coming up on stage to accept their awards.

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Amazon has disrupted retail but can they crack the hair and beauty market?

Retail Focus

Brand experience company, Swarm’ s sister company, Folio Mirror debuted Folio Hair at Retail Design (2019) and have been developing the concept and use case ever since. Brand experience agency, Swarm, develops the strategy, ideas and tools to bring ‘customer-first’ experiences to life across digital and physical environments.

Marketing 264