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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. Inside Retail spoke with Marisa Bertha, Liquid Death’s senior vice president, to learn more about the brand’s unconventional approach to garnering consumer attention, its recent collaborations, and its long-term goals.

Strategy 130
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Breaking down the clever approach to Chemist Warehouse’s public listing

Inside Retail

A benefit of this strategy is the ability to bypass regulatory filings, or the funding to go public. In the case of Chemist Warehouse, the acquisition would position it as a superpower in the Australian pharmaceutical market, dominating the wholesale and retail markets through vertical acquisitions across the value chain.

Marketing 245
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What Rite Aid’s collapse reveals about the challenges of pharmacy retail

Inside Retail

Since filing for bankruptcy last week, pharmaceutical retail chain Rite Aid has received interim approval to access up to US$3.45 The fall of the pharmaceutical retail chain Rite Aid isn’t the only pharmaceutical retailer in the US that is facing financial challenges.

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Retail appointments of the week

Inside Retail

Best and Less, The Reject Shop CEOs depart By Rakshnna Pattabiraman The CEOs of two discount retail chains — The Reject Shop and Best & Less Group — have stepped down with immediate effect today citing personal reasons. Huddle said the company has the “right strategy in place” to deliver long-term growth.

Shopping 130
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Retail appointments of the week

Inside Retail

Most recently the chief commercial officer at Flybuys, Seymour-Walsh was reported to be responsible for the brand’s loyalty offer, which oversaw partner relationships, rewards, and digital marketing. Seymour-Walsh joins Cashrewards with a clear vision to better recognise and reward Australian shoppers. But it was a hoax.

Apparel 130
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Analysis: The driving force behind Hong Kong’s retail revolution

Inside Retail

Statista, 2021) According to a digital retail survey conducted by KPMG and YouGov in 2019, 77 per cent of mainland respondents described themselves as “tech savvy.” The market size is currently worth about 1 trillion yuan, up from 433.8 billion yuan in 2019. billion yuan in 2019. New operations.

Consumer 147
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Rebel MD Gary Williams on taking experiential retail to the next level

Inside Retail

“I think this really takes us to another level, especially being in the sporting capital of Australia,” Gary Williams, Rebel’s managing director, told Inside Retail. Focus on ‘her’ Williams initiated the RCX project shortly after joining Rebel in 2019. It’s not an easy nut to crack. work in the current environment.

Apparel 264