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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Strategy 245
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“We felt we had to do something quite radical”: Pandora’s SVP of sustainability

Inside Retail

The world’s largest jewellery brand Pandora is placing sustainability at the cornerstone of its ‘Phoenix’ growth strategy and even tying bonuses for top management to environmental targets to incentivise progress. How we incentivise or award bonuses to our top management is based on sustainability,” he added.

Strategy 278
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Four out-of-the-box influencer marketing strategies

Inside Retail

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.

Strategy 130
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Parking Management Services: Driving Additional Revenue with Smart Parcel Lockers

Parcel Pending

Once ripe with opportunity, the parking management industry is now at a crossroads due to economic and societal trends reshaping urban mobility. Stagnant demand in traditional markets, fierce competition, low cost of entry, and sustainability pressures are compelling parking management services and parking lot owners to adapt and innovate.

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Spanish Fashion Giant Mango Boosts Retail Offer at Touchwood Shopping Centre in Solihull

Retail Focus

The arrival of Mango is in line with the wider strategy- developed and implemented by Touchwood owner The Ardent Companies UK (“Ardent UK”) alongside asset manager Sovereign Centros – to diversify the scheme’s offer and attract premium brands to the scheme.

Fashion 264
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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. Born in France, his first job after university was as a product manager for L’Oréal in Tokyo, where he became fluent in Japanese.

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Managing inflation: Here’s how to know when the price is right

Inside Retail

There are two ways retail business owners can approach product pricing strategy. Customer relationships and product differentiation are critical for retaining market position amid price hikes. Accept that the world is not going back to 2019, and factor the higher cost of doing business into pricing strategies to maintain the margins.