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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

The customer-first plan was introduced back in 2019 and remains the centrepiece of the company’s strategy to deliver for all its interested parties. Myer doubled down on its customer focus with its loyalty program, Myer One, which was designed to strengthen its relationship with new and existing customers.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement. Kiosks core to QSR growth strategy.

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What Rebel got right: lessons to learn from the Women’s World Cup

Inside Retail

For instance, Adidas doubled its production of Germany’s women’s football merchandise compared to the previous Women’s World Cup in 2019. US-based online sportswear retailer Fanatics similarly saw sales of women’s soccer products increase by over 80 per cent compared to 2019. It provides numerous brand association opportunities.”

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Four ways to build a work culture that drives employee loyalty

Inside Retail

Loyalty rainbow We label it employee loyalty, but really what we seek is tenure, commitment and engagement. So, how can leaders foster a culture to promote tenure and engagement and, if we are lucky, capture the gift of employee loyalty? Out-of-date strategies won’t cut it. per cent in 2019, this is a marked difference.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Consumer data clearly backs up this strategy: 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program 2. Cements Loyalty – A loyalty program is a crucial customer retention strategy. Starbucks customers, for example, feel engaged with its annual free birthday drink. Parcel Pending.