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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. Young Chinese consumers looking for socially-driven purchases find these platforms more engaging than traditional shopping.

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

If you cast your mind back to 2019, Christmas was business as usual. “E-commerce The interesting thing is we started to see a few retailers starting Black Friday and Cyber Monday a few days earlier and starting to pull some of that early customer engagement into their pipeline,” observed Ioakim. E-commerce was on a steady rise.

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Midland Gate shopping centre in Perth sold for $465 million

Inside Retail

The deal marks Australia’s largest single regional asset transaction since December 2019. Melbourne-based fund manager Fawkner Property and alternative investment firm PAG have acquired Perth’s Midland Gate shopping centre for $465 million.

Shopping 278
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‘Horrific, criminal conduct’: Ebay fined $4.5 million for terrorising critics

Inside Retail

The couple, Ina and David Steiner, were the victims of a harassment and intimidation campaign run by Ebay employees in August 2019. “Ebay engaged in absolutely horrific, criminal conduct,” acting US Attorney Joshua Levy said in a statement.

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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

The customer-first plan was introduced back in 2019 and remains the centrepiece of the company’s strategy to deliver for all its interested parties. Myer’s strength is its multi-channel operation including its investment in online, which drove a sales increase of 163 per cent between 2019 and 2023, according to the retailer’s FY23 report.

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The Power of Twitch Streamers in Driving Retail Brands

Retail Focus

Retail brands are having to work harder than ever to find opportunities to reach and engage with their target demographics. What sets Twitch apart from other platforms is its emphasis on live streaming and real-time engagement, fostering a sense of community and intimacy between the streamers and their audiences.

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Two Greater Group Projects Named Winners At 2019 Sydney Design Awards

Greater Group

Two projects named winners at the 2019 Sydney Design Awards. An Augmented Reality experience that allows customers to further engage with the featured vehicle physically present in the store, using a touch screen and live camera feed of the car to entice customers to explore particular aspects of that vehicle.

Design 52