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Australian label Princess Polly opens its first physical store in the US

Inside Retail

Established in 2005 by husband-and-wife team Wez and Eirin Bryett, the Gold Coast brand sells on-trend women’s clothing for predominantly Gen Z consumers. Since its entry online in 2019, the company says US sales have made up the majority of its revenue.

Expansion 278
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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. The customer-first plan was introduced back in 2019 and remains the centrepiece of the company’s strategy to deliver for all its interested parties.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

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General Pants plots trans-Tasman expansion

Inside Retail

Fashion label General Pants is set to expand to 65 stores across Australia and New Zealand as part of its growth strategy to focus on Gen Z and millennial consumers. In 2019, the business completed a comprehensive reset of our forward strategy and despite the challenges of Covid-19,” Sacha Laing, CEO at General Pants Co. “In

Expansion 264
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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

Customer experience is almost as important to consumers as the product itself, and the experience of buying a luxury item directly from the designer is an area in which luxury brands are constantly investing. Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. billion in 2024.

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Prepping for growth: Rowing Blazers’ new CEO is just the beginning

Inside Retail

The company began by creating rowing blazers, in neutral and neon-hued tones, and has since diversified into a wider range of apparel and accessories, from sweaters to watches. The collection was well-received by fashion editors and consumers alike, with several items selling out almost immediately post-launch.

Apparel 130
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Bonjour Australia! French fashion makes an entrance with online showroom

Inside Retail

The French Government’s international trade agency, Business France, has launched an online showroom to connect French fashion and accessories brands with industry professionals in the APAC region. Return of luxury hair accessories brand. Dassa is hopeful that Australian customers will embrace the brand.

Fashion 130