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Retailers Must Be Careful With Private Label Credit Card Advertising

Hunton Andrews Kurth

The FTC unanimously approved a consent order this week requiring Credit Karma, LLC to pay $3 million dollars for allegedly advertising to consumers that they were “pre-approved” for credit card offers, when in reality, the customers were not pre-approved, and in fact, were frequently rejected.

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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Strategy 245
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TikTok to invest billions of dollars in Southeast Asia

Inside Retail

Southeast Asia, a region with a collective population of 630 million – half of them under 30 – is one of TikTok’s biggest markets in terms of user numbers. Chew said TikTok has 8,000 employees in Southeast Asia, and 2 million small vendors selling their wares on its platform in Indonesia, the region’s biggest economy.

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Subtype to open new store in ‘under-serviced’ market of Brisbane

Inside Retail

Consumers’ willingness to drop hundreds of dollars on the latest releases from Nike, Adidas, Yeezy and other hyped-up brands is fuelling the growth of premium sneaker and streetwear retailer Subtype, which is set to open its fifth bricks-and-mortar store on November 20. The global sneaker market is expected to generate US$66.3

Marketing 130
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Does Being “Left to Guess” Establish Standing for Injunctive Relief After TransUnion?

Hunton Andrews Kurth

In recent years, consumers filed a spate of class actions claiming that retailers misrepresented the retail price on discounted goods to mislead consumers into thinking they were obtaining a bargain. In Davidson, a plaintiff sought injunctive relief against a manufacturer who had falsely advertised wet wipes as “flushable.”

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How YouTube aims to take a piece of the social commerce pie

Inside Retail

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. billion in 2027. TikTok allegedly has goals of pulling in as much as US$17.5

Shopping 130
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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Sephoria was originally a physical event, in 2018 and 2019. Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. From newspapers to AR filters.