Battle of the sportswear brands: Why Chinese consumers are going local
Inside Retail
JANUARY 31, 2023
Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products. Li-Ning had plenty of ambition though, and in 2018 it became the first Chinese sportswear brand to exhibit its collection at New York Fashion Week. After more than 30 years in business, that prospect may be dimming.
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