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Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products. Li-Ning had plenty of ambition though, and in 2018 it became the first Chinese sportswear brand to exhibit its collection at New York Fashion Week. After more than 30 years in business, that prospect may be dimming.

Consumer 130
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Japan influences Reebok’s “positioning as the leading irreverent sports brand”

Inside Retail

Our goal is to infuse everything we do with a distinct edge that resonates with Australian consumers while remaining aligned with Reebok’s global identity,” Chan said. Each iteration blends contemporary fashion trends with the original appeal of the design,” Chan said.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Founded in 2012, lingerie label Neiwai (meaning ‘inside and outside’) is another direct-to-consumer label that began online.

Consumer 130
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“Bold and adventurous”: Why men’s jewellery is having a moment

Inside Retail

Eve’s Adam Founded in 2018, Sydney-based Arms of Eve has largely focused on making locally designed and ethically sourced jewellery for women, but recently it added a men’s range to its offering, which is available across Australia and the United States. In saying that, the younger [male] consumer is a bit more bold and adventurous.”

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BREAKING NEWS: Oroton announces new CEO, David Kesby steps down

Inside Retail

Luxury accessories brand Oroton has just announced the appointment of new CEO, Jenny Child, who is taking over from David Kesby. What David, [creative director] Sophie [Holt] and the team have done in the last few years to refresh the relationship with consumers and plant new seeds in the business is truly impressive,” said Child.

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“Just getting started”: Aussie luggage brand July touches down in NYC

Inside Retail

The two became friends, bonding over their unique experiences working in the Chinese retail landscape, and in 2018 were brainstorming about what type of business they could launch together. I had already understood the power of having sexy luggage and having luggage as a fashion accessory, as a status symbol.

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Why Bulgari is embracing Zepeto, Asia’s most popular metaverse

Inside Retail

Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari chain of hotels and resorts, has launched a virtual world within Zepeto, Asia’s most popular metaverse platform. Zepeto launched in 2018 and has amassed over 300 million users.