Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Our decision on whether to authorise this agreement was finely balanced as a result,” ACCC deputy chair Delia Rickard said. “We

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Inside Retail

JUNE 22, 2023

Thirty percent of Americans were enrolled in a subscription service in 2022, according to a survey of 37,720 people by Euromonitor, up from 20 per cent of respondents in 2017. In 2016, Truth in Advertising filed a lawsuit against Adore Me, then an independent company, for its VIP membership pricing program. The retailer reached a $2.35

Advertising 228

Advertising Specialty Retailers Consumer Merchandising 228

Inside Retail

DECEMBER 7, 2021

On August 14, 2016, during a pre-season match, when Colin Kaepernick, a professional quarterback at the time, decided to sit on the bench during the US national anthem to protest police brutality and social injustice, he didn’t know he was going to push the world of marketing and advertising toward more purposeful and woke messages and content.

Advertising 130

Advertising Marketing Engagement Consumer 130

Barber Design

MARCH 16, 2017

Social Marketing for Social Engagement. Social media marketing is flourishing. So the effect of video on a retailers website could outstrip any traditional online marketing methods such as SEM/PPC (Pay per click advertising) and SEO. Many traditional marketing techniques have developed into digital equivalents.

Strategy 52

Strategy Social Media Engagement Marketing 52

Inside Retail

JANUARY 20, 2022

The fashion brand is marketing its 11th Lunar New Year collection directly to Asian-Australians this year through partnerships with popular local influencers, or key opinion leaders, who are creating dedicated content to showcase the brand in a way that feels authentic to each platform.

Social Media 130

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Inside Retail

DECEMBER 1, 2022

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. IR: What do you love about your job? Be data-driven.

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Fashion Advertising Management Concept 130

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

AUGUST 30, 2022

billion beauty market. The Southeast Asian country is Australia’s largest trade and investment partner in the region, making it a strong base market for Australian businesses to expand their reach in Southeast Asia or even broader Asia. Challenges to capturing the market. But it wasn’t easy for the Australian entrepreneur.

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Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

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Expansion Fashion Marketing Target Market 223

Inside Retail

AUGUST 3, 2023

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. By staying attentive to consumer preferences, we can continue to thrive in this ever-changing market,” she concluded.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

OCTOBER 27, 2021

Manny Barbas and James Hachem: Back in 2017, we started noticing that at-home face treatments were trending online. We saw success on social media quickly after launching the brand, so we developed a unique method of influencer marketing and perfected our influencer ambassador program. MB & JH: We love TikTok at the moment!

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Social Media Strategy Gifts Advertising 130

Inside Retail

OCTOBER 24, 2023

According to Google Trends, Black Friday sales didn’t become an Aussie thing until 2017. Which plenty of them will, given the financial incentives and the advertising avalanche they’re about to experience.

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Flow Advertising Planning Engagement 130

Trade Show Booth Companies - Trade Group

APRIL 11, 2022

Experiential marketing was thriving before the pandemic; it remained active during the pandemic and is now poised for massive growth. Experiential marketing is used by businesses to increase customer loyalty, inform people of products and services and meet the changing priorities of consumers. But our story is not unique.

Marketing 52

Marketing Consumer Other Outdoor 52

Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. It is also rolling out several activations and advertising campaigns in the coming months to support the move. Avoiding the pitfalls.

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Expansion Planning Social Media Fashion 130

Inside Retail

JULY 21, 2021

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. Chanel podcast in 2017, featuring some of the brand’s iconic visionaries, including Karl Lagerfeld. If you don’t know what that is, ask them.”.

Social Media 246

Social Media Light Target Market Marketing 246

Drytac

JUNE 7, 2023

Founded in 2017, TF Massif is an incredibly forward-thinking company, developing solutions for some of the most unique applications in the market. Using its technology innovations and green process, TF Massif has developed what it says to be the first product to market to effectively electrify flexible printed graphics.

Light 52

Light Pattern Advertising Promotion 52

Inside Retail

AUGUST 26, 2021

In that role, Wright oversaw significant investment in advertising and inventory in 2020, which led to the company having some of its best months, despite the impact of the global pandemic on consumer sentiment. Tsoi joined Starbucks in 2001, when he worked as a marketing manager in Hong Kong for two years.

Consumer Electronics 130

Consumer Electronics Management Fashion Advertising 130

Retail Design Institute

JULY 20, 2022

Of course, Hensley was just the person to call given he worked as art director and creative manager of Dayton Hudson’s advertising and marketing department in the 1980s and early ‘90s. In turn, he contacted other artists to design nine windows in the former Dayton’s flagship, which was taken over by Macy’s in 2006 and closed in 2017.

Department Stores 52

Department Stores Social Media Artistic Advertising 52

Inside Retail

SEPTEMBER 1, 2021

Jassy, in his first press interview since he ascended to Amazon’s top post in July, said the company needed more firepower to keep up with demand in retail, the cloud and advertising, among other businesses. economy, and tightening labor market, some companies have struggled to fill vacancies and balance remote and in-person work. .”

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Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. China’s cosmetics market is expected to grow to achieve a market size of RMB 372.37 High-end products, dominated by foreign brands, are taking up a larger share of the market, increasing from 27 per cent in 2014 to 38.3

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Social Media Marketing Consumer Gifts 130

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The retail giant has since sold Bonobos to WHP Global and Express for $75 million, after paying $310 million for the apparel brand in 2017.) Absolutely.

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Engagement Strategy Consumer Marketing 130

Inside Retail

AUGUST 18, 2021

After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. billion market by 2024, up from US$17.9 billion in 2017, according to Global Industry Analysts.

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Beauty and Health Advertising Promotion Form 130

Inside Retail

JULY 13, 2022

We spoke with consumer behaviour experts Jason Pallant, a senior lecturer in the marketing department at Swinburne University, and Petah Marian, founder of Future Narrative, about the facial recognition fiasco, and why it’s more complicated than it might seem. What is facial recognition technology used for?

Consumer 147

Consumer Social Media Tailored Advertising 147

Inside Retail

FEBRUARY 14, 2022

Smart was the CEO of JB Hi-Fi until 2014, when he retired, and rejoined the business as CEO of The Good Guys in 2017. This could be because the business intends to return around $250 million to shareholders through an off-market buy-back of ordinary shares.

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Planning Strategy Advertising Management 130

Inside Retail

JULY 19, 2022

It is racing to build a lower-cost, advertising-supported version of the service, which it once vowed never to do. Executives aim to produce franchises from Millarworld, the comic book publisher Netflix acquired in 2017. The company has begun involving marketing and consumer products staff early in the franchise-building process.

Planning 130

Planning Advertising Expansion Form 130

Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. We’ve written extensively about how to get started with affiliate marketing as a brand.

Advertising 52

Advertising Social Media Gifts Form 52

Parcel Pending

JANUARY 7, 2022

Retailers, on the other hand, see social media as an advertising vehicle and expect immediate and a measurable return on investment. It’s important to note the difference between social media marketing and social commerce. for every $1 spent on influencer marketing. Gartner data paints a more disappointing picture.

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Social Media Sporting Goods Consumer Shopping 52

Inside Retail

FEBRUARY 7, 2022

After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive. Indeed, Glossier enjoyed rapid growth on the platform from 2017 to 2020, gaining more than 60,000 followers in three years.

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Social Media Strategy Other Advertising 130

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

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Gifts Fashion Color Promotion 52

Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

Social Media 52

Social Media Strategy Marketing Management 52

Inside Retail

JANUARY 11, 2022

So it means deployment of capital, hiring capability, and those resources are scarce, particularly in this market. When I’ve seen advertisements recently for Freedom, they do have a very fashion feel to them. You can see that reflected in our advertising, be it on television or other media. It was drastic.

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Apparel Balance Management Consumer 130

Inside Retail

FEBRUARY 22, 2023

This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive. The store is media Doug Stephens’ book Reengineering Retail was published in 2017. Mass-market brands are also investing in take-back schemes.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

AUGUST 29, 2023

Influencers and marketing are playing key roles in the challenge of broadening awareness of sexual health, contraception and the psychological and physiological benefits of using adult toys. We’ve been strategic about which billboards we’ve advertised on. A Moments billboard.

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Advertising Social Media Marketing Engagement 130

Inside Retail

JUNE 15, 2023

An exclusive Reuters poll of Australia’s 30 largest listed companies conducted in May and June found that seven of the top 10, with a combined market value of A$830 billion ($552.1 billion), endorsed the proposal. “For corporates, this is a moment that probably surpasses the political lines and divides.”

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