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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259
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TK Maxx set to open first WA store

Inside Retail

The flagship store will sell a range of womenswear, menswear, children’s fashion, toys, shoes, accessories and homewares products from big brands at discount prices. The US retailer, which opened its first store in Australia in 2017, also operates in the UK, Ireland, Austria, Germany, Poland and the Netherlands.

Apparel 130
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Propel Group to sell Driza-Bone business

Inside Retail

Driza-Bone, acquired by Propel Group in 2008, was merged with country apparel retailer RB Sellars in 2017. The brand marked its 125th-anniversary this year. “We

Apparel 273
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Propel Group confirms sale of another Aussie brand

Inside Retail

S Kidman and Co is committed to preserving and expanding the Rossi brand into new markets and we are excited that this will continue under Australian ownership and investment.” It acquired Driza-Bone in 2017 and Rossi Boots in 2020. Family-owned Propel Group is an Australian entity inspired by the landscape with community at its core.

Apparel 264
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Maison de Sabre makes its bricks-and-mortar debut in Japan

Inside Retail

Brothers Omar and Zane Sabré (l to r) started the accessories label in 2017. Since launching in 2017, Maison de Sabré has grown into a multi-million dollar global accessories business with dedicated e-commerce sites in Australia and New Zealand, Japan and the US, and an international site that ships to customers around the world.

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What Stanley’s Valentine’s Day sellout says virality in retail

Inside Retail

This is where acute marketing tactics come into play. How the Stanley tumbler went from dead to widespread When Stanley was originally launched in 1913, the company’s beverage and food containers were primarily marketed toward “rough and tumble” male consumers for arduous expeditions like hikes or long travel journeys.

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VF Corp names Bracken Darrell as its new CEO

Inside Retail

Benno Dorer, who has been VF’s Interim President and CEO since December 5, will continue to serve on the board, a role he has had since 2017. Darrell will join VF after serving as president and CEO of Logitech International since 2013.

Strategy 241