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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”. Shipments to Australia take a minimum of two weeks, according to the site.

Fashion 162
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Recognising this underserved market, Sugar cosmetics entered the Indian market around the middle of 2015 to ‘enable women to explore, crack the code and relish in beauty products that were created for them to feel confident in their own skin.’. Explosive sales growth. Holistic expansion strategies.

Consumer 130
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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

In today’s fast-changing retail landscape, “ Instagrammable moments ” are now part of many retail design briefs, where clients are requesting myself and my team to consider social media platforms when designing retail projects. HOW TO CAPTURE THE MILLENNIAL MARKET? trillion, show no sign of slowing down.

Design 52