2015 Consumer Shopping Target Market 
Inside Retail
MARCH 4, 2024
“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.
Inside Retail
JUNE 27, 2022
India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.
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Inside Retail
APRIL 28, 2021
Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”.
Retailing Insight
MAY 2, 2024
In fact, a Kantar Media 2023 survey found that Marketers DID LIKE online video ads, influencers, social media ads and social media content stories. But the actual global consumer DID NOT like, nor respond to, online mobile, social media ads, online display ads, video streaming ads, newspaper ads or music streaming ads.
Greater Group
AUGUST 27, 2019
Their shopping habits can be a deciding factor in what makes or breaks the success and longevity of retail models. Retailers must be able to connect with this generation through the right shopping experiences and unique products if they want to capture the attention of the millennial shopper. HOW TO CAPTURE THE MILLENNIAL MARKET?
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