Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

APRIL 28, 2021

Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. Shein’s inclusive strategy makes a lot of sense.

Fashion 162

Fashion Social Media Target Market Consumer 162

Retailing Insight

MAY 2, 2024

In fact, a Kantar Media 2023 survey found that Marketers DID LIKE online video ads, influencers, social media ads and social media content stories. But the actual global consumer DID NOT like, nor respond to, online mobile, social media ads, online display ads, video streaming ads, newspaper ads or music streaming ads.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Greater Group

AUGUST 27, 2019

Catching on to the consumers’ active use of this platform, retailers and businesses have been making significantly more use of the massive Instagram-audience to share content and build their brand story. HOW TO CAPTURE THE MILLENNIAL MARKET? Case Study: New Balance (Tokyo).

Design 52

Design Social Media Balance Engagement 52

Inside Retail

JULY 4, 2023

Started by Adrian Cheong in 2015, Malaysian fragrance brand Analogue Apotik has carved out a niche in the APAC market with its solid colognes for men. “I While you have high-end customers who will go for international brands, and low-wage earners who will prefer cheaper products, our target market is solely the middle class,” he noted.

Marketing 130

Marketing Target Market Form Engagement 130