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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

Consumer 130
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How Analogue Apotik is solidifying its presence in Asia’s fragrance market 

Inside Retail

Started by Adrian Cheong in 2015, Malaysian fragrance brand Analogue Apotik has carved out a niche in the APAC market with its solid colognes for men. “I These were the few countries that were very open in terms of their markets, it was very easy to get into. According to him, the price point is critical.

Marketing 130
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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. Inclusive fashion.

Fashion 162
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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

How to capture the Millennial market? • Catching on to the consumers’ active use of this platform, retailers and businesses have been making significantly more use of the massive Instagram-audience to share content and build their brand story. HOW TO CAPTURE THE MILLENNIAL MARKET? IN THIS ARTICLE. • Who are the Millennials? •

Design 52