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Inside Flora & Fauna’s plan to take eco-friendly retail mainstream

Inside Retail

The campaign is set to launch later this month and includes 30-second, 15-second and 7-second ads that will run across all channels on-demand and social media. “We’ve Founded in 2014, Flora & Fauna was acquired by consumer goods company BWX earlier this year for around $30 million. Sex toys go sustainable.

Planning 246
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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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How Canningvale plans to take Robinsons Singapore back to its roots

Inside Retail

The acquisition includes Robinsons’ brands, domain names, products, social media accounts, mobile applications, associated data and historical website. million in 2014, the retailer suffered from years of declining foot traffic and was placed into liquidation at the end of 2020. . Despite achieving sales of S$257.3

Planning 147
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NFTs: The new darling of the global fashion and design industries

Inside Retail

Since the initial craze earlier this year, NFTs have been incorporated into video games, social media, and digital magazine covers – with more to come. There is an equal opportunity for all forms of artwork to be sold, allowing them to bypass the gatekeepers of the traditional creative industry or major corporations.

Fashion 130
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

I’d say the biggest inflection point in my career was joining Uber in 2014 as its first head of communications in Asia. The challenges Uber faced as a new gig work platform, and the novel idea of an on-demand car ordering service meant there was a lot of interest but also intense levels of scrutiny from media, public, and governments.

Balance 130
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Creating a Contactless Retail Experience in 2022

Parcel Pending

Each successive variant is reinforcing retail shopping habits and preferences formed at the beginning of the pandemic. Whether shoppers purchase via web, mobile app , or social media, customers are looking for an easy, frictionless, and consistent experience across all channels. Variants Continue to Disrupt In-Store Shopping.

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Celebrating World Industrial Design Day with Srini Srinivasan, president of the World Design Organisation

Design Wanted

During the week-long events in Taipei, I had the opportunity to meet with several design educators and designers from various parts of the world and formed a very good impression of the organization. Since 2020 many of these activities have turned virtual , powered by social media, but we have not been deterred.

Design 98