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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130
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How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

The shifts we’ve observed [in the collectables market] were influenced by a combination of global events and changing consumer behaviors. Now, they are adult consumers with disposable incomes to spend on beloved childhood pastimes. The pandemic certainly played a role, as people sought solace in nostalgic hobbies.

Marketing 262
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Larry Kestelman’s LK Group to ‘turbocharge’ Brand Collective

Inside Retail

When Anchorage Capital Partners bought Brand Collective from its previous owner Pacific Brands in 2014, “it was an unloved, unprofitable, orphan company within a large public company”, he told Inside Retail.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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KENJI selects the Bullring Estate for debut regional store

Retail Focus

Toby Tait, Director Asset Management at Hammerson, said: “ Birmingham has the largest number of under 25’s in any major city in Europe and this is a consumer group we are continually looking to engage with in new ways, from events and innovative experiences to cool new brands. Opening in the centre is a huge milestone for KENJI.”.

Location 147
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Why this founder believes it’s time to reinvent Singapore’s retail scene

Inside Retail

And yet, the cost of living continues to rise in Singapore, consumers are tightening their spending habits, reducing brand loyalty and opting for budget-friendly options. Sheldon Global was founded in 2014 in Singapore, with core activities in retail and e-commerce of household and lifestyle products.

Shopping 130