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How online retailer Style Story is riding the K-beauty wave

Inside Retail

Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia. “On According to a study by Research and Markets, the K-beauty market is projected to reach $21.8

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Game on: Benefit enters the world of Twitch

Inside Retail

“By expanding the Game Face program and our presence on Twitch, we’re hoping to make deeper connections with the up-and-coming generation of gamers,” said Toto Haba, senior vice-president of marketing and communications at Benefit Cosmetics. An untapped channel for brand engagement. In the past decade Twitch has grown significantly.

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Barnes & Noble CEO: “The big guys should be doing better”

Inside Retail

In conversation with reporter Lauren Thomas of The Wall Street Journal, Daunt discussed the realities of keeping up the bookstore chain’s legacy in a rapidly shifting market. There is also the Book Club Bar, a combination bookstore and wine bar that hosts art classes, poetry readings, and other socially engaging events for a literary crowd.

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Generation wars: Koala quiz splits opinion as it tackles income inequality

Inside Retail

A new marketing initiative from Australian mattress company Koala has waded into a tense debate around generational wealth and housing affordability and sparked strong responses from young and old – though that was likely a goal of the campaign. Meanwhile, he said that younger Australians “have had to tread water.”

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Here’s why Lego is the world’s most reputable brand

Inside Retail

Lego is inherently engaging, and through a constant stream of product innovation and by opening up immersive physical stores they’ve elevated the brand experience to a story that consumers want to be part of, and share with others — to quite literally, remark upon,” he said.

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Why Book Depository’s closure could be a “net benefit” for Australian booksellers

Inside Retail

Our members are much more engaged online than ever, but we are a social and narrative species,” Egan said. “I The company also referenced the closure of Angus & Robertson and Borders in 2011, where Booktopia’s revenue immediately jumped by 20 per cent in the months following. So it’s unlikely to have an effect.”

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“I’m an accidental retailer”: How The Iconic’s Erica Berchtold got her start

Inside Retail

Our 2023 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. The way that you have to engage customers and develop a sense of loyalty when you don’t have physical touch points is quite foreign.”

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