Game on: Benefit enters the world of Twitch
Inside Retail
JUNE 27, 2021
“By expanding the Game Face program and our presence on Twitch, we’re hoping to make deeper connections with the up-and-coming generation of gamers,” said Toto Haba, senior vice-president of marketing and communications at Benefit Cosmetics. An untapped channel for brand engagement. In the past decade Twitch has grown significantly.
Let's personalize your content