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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Bunnings national craft buyer, Lizzie Bartholomew, told Inside Retail, “Our friendship bracelet kits have been a popular choice over the past few weeks with plenty of customers getting creative designing their bracelets and the ‘Make a friendship bracelet with us’ content we recently shared has received strong engagement across our social channels.”

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

Varied experiences Broderick has been at New Era since 2010, leading the APAC team, and he has witnessed several key milestones and turning points in growing the headwear culture in the region. The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My

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Selfridges: Why the best department store in the world is up for sale

Inside Retail

A successful strategy — impossible to execute. To a far greater extent than most other department stores, Selfridges has embraced an experiential retail strategy that many industry leaders see as key to the sector’s survival. So what went wrong? According to some retail experts, it’s more a matter of what went right.

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Game on: Why Tommy Hilfiger has joined Roblox

Inside Retail

Regular changes to the game ensures Tommy Play offers something new to its fans while nurturing engagement and community. We’re excited to meet Roblox users on their own terms and enrich their experiences within the platform, in engaging ways that we can’t do with traditional social platforms.

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Retail appointments for the week

Inside Retail

Farris joined Rip Curl in 2010, moving her way up from running Rip Curl surf events around the world and executing the brand’s marketing strategy to overseeing and growing its women’s business globally.

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Storytelling is key: Formula 1 drives push into the metaverse

Inside Retail

We] can show fans just how incredible their 2022 car is, and give all F1 fans an intuitive, engaging experience using AR.”. AR technology has been around for a while now, [with] the latest version of VR and AR having been around since at least 2010,” Duff said. That’s why a brand like Alfa Romeo wanted to work with us. [We]

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Sport and retail: How brands can leverage the buzz around the Matilda’s

Inside Retail

Sporting events have also proven to be invaluable for brands as a means of aligning themselves with and engaging the public. According to 2010 World Bank data, total household expenditure by emerging economies on sport amounted to over $38 billion.

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