Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. This presents a vast consumer base for headwear products,” he noted. Nonetheless, the region also offers significant opportunities.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

AUGUST 2, 2021

A successful strategy — impossible to execute. To a far greater extent than most other department stores, Selfridges has embraced an experiential retail strategy that many industry leaders see as key to the sector’s survival. So what went wrong? According to some retail experts, it’s more a matter of what went right.

Department Stores 246

Department Stores Strategy Engagement Shopping 246

Inside Retail

AUGUST 12, 2021

Farris joined Rip Curl in 2010, moving her way up from running Rip Curl surf events around the world and executing the brand’s marketing strategy to overseeing and growing its women’s business globally.

Management 130

Management Expansion Marketing Engagement 130

Inside Retail

APRIL 22, 2021

And like Apple, Nike’s access to global data and consumer insights informs its strategies. Keep in mind when reading about immersive technology that no matter our age and what we think about digital channels, Generation Alpha (people born between 2010-2025) will be more tech-savvy than any other generation.

Social Media 217

Social Media Apparel Fashion Location 217

Inside Retail

AUGUST 8, 2023

Sporting events have also proven to be invaluable for brands as a means of aligning themselves with and engaging the public. Sporting events can also lead to greater consumer spending, with the success of local sporting teams acting as a mood enhancer, with people celebrating or sharing moments over food, or while travelling.

Flow 246

Flow Merchandising Planning Marketing 246

Greater Group

JANUARY 4, 2022

What should retailers be doing differently to continue capturing consumers’ attention? Despite the convenience of e-commerce, the unique engagement that accompanies in-store shopping cannot be replicated online. How did the retail industry change this year? How are shoppers’ expectations and behaviours evolving? Warby Parker.

Engagement 52

Engagement Strategy Shopping Design 52

Contra

APRIL 11, 2023

The term is coined from the word “guerrilla”, which refers to the strategy used by small, agile, and mobile forces to take their larger, better-equipped opponents by surprise. For example, during the 2010 FIFA World Cup, a Dutch beer company set up an advertising billboard outside the stadium where the final was being played.

Marketing 52

Marketing Advertising Outdoor Promotion 52