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Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?

Inside Retail

This will be the first time Peter Alexander ventures outside of Australia and New Zealand since its failed entry into the US market in 2008. Some analysts have described Peter Alexander as an “unproven” brand outside of Australian and New Zealand markets. million for its first-half sales results.

Expansion 243
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

So we decided to build a new service line that allows us to provide other brands the ability to offer a rental solution to their customers, but powered by our platform. The online clothing rental market has come a long way since platforms like GlamCorner and US market leader Rent the Runway launched in 2011 and 2009, respectively.

Fashion 246
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How designer label Dion Lee is positioning itself for global expansion

Inside Retail

Dion Lee is a luxury brand established back in 2009 by its namesake designer in Sydney, Australia. The founder and creative director hit the runway straight out of fashion school showcasing his first collection in a Kings Cross car park at Australian Fashion Week in 2009.

Expansion 130
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HOKA® announces new London flagship store in Covent Garden

Retail Focus

ft flagship store showcases the full line of footwear, apparel, and accessories under one roof for the first time. Performance footwear and apparel brand, HOKA® launched in 2009 and has been disrupting the running industry ever since. The 1750 sq. The brand’s goal is to bring joyful performance to every kind of mover, everywhere.

Apparel 147
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What retailers can learn from Reformation’s bold, quirky brand voice

Inside Retail

Picture a subject line that reads, BECAUSE YOU ASKED NICELY, supported by the email preheader: “Bestsellers are back in stock.” The lines are deliberately limited, like the $380 dress I can’t afford. Abandoned cart subject line: “The Mason Pant wants to go home with you” So, who is Reformation? Just your favourite things.

Line 130
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Simon, Authentic Brands snap up adventure wear company Eddie Bauer

Inside Retail

Century-old American outdoor apparel brand Eddie Bauer has been bought by Sparc Group, the latest in a long line of high-profile brands to be hoovered up by the investment vehicle, a joint venture between Simon Property and Authentic Brands Group. He died in 1986. .

Outdoor 246
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A shift in attitude: How Lekker Bikes is normalising e-bikes in Australia

Inside Retail

Back in 2009, industrial designer Meindert Wolfraad identified a gap in the market for practical, comfortable and stylish commuter bikes that would enable Sydney-siders to get around, similar to what he saw growing up in the Netherlands. Meindert Wolfraad: Lekker Bikes started back in 2009, in Sydney.

Space 243