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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Australian online clothing rental company GlamCorner is adapting its offering as more brands look to launch their own branded rental service amidst major changes in consumer behaviour. According to Future Market Insights, the global online clothing rental market is currently worth US$1.9 The ‘Attenborough’ effect.

Fashion 246
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How O2O is helping Uniqlo grow in the ultra-competitive Singaporean market

Inside Retail

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. The Singapore marketplace.

Marketing 130
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HOKA® announces new London flagship store in Covent Garden

Retail Focus

ft flagship store showcases the full line of footwear, apparel, and accessories under one roof for the first time. Performance footwear and apparel brand, HOKA® launched in 2009 and has been disrupting the running industry ever since. The 1750 sq. The brand’s goal is to bring joyful performance to every kind of mover, everywhere.

Apparel 147
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What retailers can learn from Reformation’s bold, quirky brand voice

Inside Retail

Picture a subject line that reads, BECAUSE YOU ASKED NICELY, supported by the email preheader: “Bestsellers are back in stock.” The lines are deliberately limited, like the $380 dress I can’t afford. Abandoned cart subject line: “The Mason Pant wants to go home with you” So, who is Reformation? Just your favourite things.

Line 130
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A shift in attitude: How Lekker Bikes is normalising e-bikes in Australia

Inside Retail

Back in 2009, industrial designer Meindert Wolfraad identified a gap in the market for practical, comfortable and stylish commuter bikes that would enable Sydney-siders to get around, similar to what he saw growing up in the Netherlands. Meindert Wolfraad: Lekker Bikes started back in 2009, in Sydney.

Space 243
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.

Artistic 147
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The best career advice I ever received: Fanny Moizant, Vestiaire Collective

Inside Retail

In the world of high-end fashion resale, few names stand out as prominently as Vestiaire Collective – a marketplace that has revolutionised how consumers buy and sell pre-owned luxury items. Fanny Moizant: My fashion career started with an internship at John Galliano, before I moved on to work as a marketing manager at lingerie company, Dim.

Fashion 130