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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence. Social media sensation.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. Unfortunately in reality the industry is getting worse, not better.

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Reinvest and innovate: Key takeaways following Fenton & Fenton collapse

Inside Retail

In a cost-conscious market, the challenge for Fenton & Fenton was to keep reinvesting and innovating its product to entice buyers during a period where [its product range] wasn’t considered necessary or critical,” Walker said. There’s a purchase cycle store here. He pointed to Bunnings online marketplace as an example of this.

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Not just Gwyneth and Succession: How the economy is driving quiet luxury

Inside Retail

A new consumer behaviour trend has taken over social media that, ironically, is the complete antithesis of a trend. Crashing stock markets and inflation forced the wealthy to pare back outward displays of wealth. Imagine plain, logo-less cashmere sweaters, perfectly-tailored shirts and unrecognisable Swiss timepieces.

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Why Brava Lingerie is calling on customers to help in Afghanistan crisis

Inside Retail

Victoria-based Brava Lingerie is using its voice on social media to raise awareness about the work of AusGhan Aid, a charity that supports remote communities in Afghanistan. He established AusGhan Aid in 2008 to support the people of his village close to Mazar-e-Sharif, the fourth-largest city of Afghanistan. .

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales.

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Blundy-backed footwear brand Bared to open new store in Brisbane

Inside Retail

Founded in 2008 by Anna Baird, a clinical podiatrist, Bared is known for making fashionable yet comfortable and supportive shoes that are beloved by its customers. “We Social media has been our only marketing tool for the last seven or eight years,” Baird said.