Inside Retail

SEPTEMBER 13, 2021

Now, the US$15 billion retailer has taken the title of the leading shopping app globally, with an estimated 17.52 In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Founded in 2008, Shein (originally SheInside) started out as a wedding dress business.

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Inside Retail

JULY 4, 2023

A new consumer behaviour trend has taken over social media that, ironically, is the complete antithesis of a trend. Crashing stock markets and inflation forced the wealthy to pare back outward displays of wealth. Imagine plain, logo-less cashmere sweaters, perfectly-tailored shirts and unrecognisable Swiss timepieces.

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Social Media Tailored Fashion Curate 130

Inside Retail

SEPTEMBER 6, 2021

Victoria-based Brava Lingerie is using its voice on social media to raise awareness about the work of AusGhan Aid, a charity that supports remote communities in Afghanistan. Brava Lingerie co-founder Lin Windram has been involved with the charity since forming a business friendship with a neighbouring shop owner.

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Inside Retail

APRIL 28, 2021

Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size.

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Fashion Social Media Target Market Consumer 162

Barber Design

DECEMBER 11, 2017

The notion of experience plays to the need for social media sharing”. But not everyone is using social media. Have retailers been overplaying the social aspect of their offer? Going social. They report that 56% of shoppers said that they did not use any kind of social media.

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Inside Retail

JANUARY 4, 2023

The brand’s fifth store in Singapore, which is located in Ion Orchard, features an “enhanced shopping experience” that aims to introduce more consumers to Desigual through a new perspective on the brand. When it comes to Singapore, the brand landed in the island republic back in 2008, and later expanded to different markets.

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Inside Retail

AUGUST 15, 2023

Market Lane Market Lane, an independent specialty coffee brand founded in 2009, has grown steadily over the years, expanding from its first shop and roastery at the Prahran Market to eight coffee shops in Melbourne, a bustling online shop, and a roastery in Brunswick East.

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